SOFTWARE & TOOLS

  • PHOTOSHOP

  • INDESIGN

  • ILLUSTRATOR

  • LINOCUT

  • SCANNER (rescanned elements)

DELIVERABLES

  • VANTA logomark and wordmark

  • Poster designs

  • CMYK texture set

  • Visual system (colour palette, typography)

  • Supporting assets (for social media, motion, and print if applicable)

PROBLEM STATEMENT

To create a cohesive visual identity system that symbolizes the graduating students using kaleidoscopic forms and Swiss design structure.

PROCESS

FINAL SOLUTION

GRAPHIC TOOLBOX

GRAD SHOWCASE

Team members: Kimia Kordestani & Alexa Flikkema

For the 2025 Grad Showcase "VANTA," an identity was developed around a kaleidoscope concept. Eighteen hand-made textures represent each graduate, layered in cyan, magenta, and yellow motifs. These were combined, printed, distressed, and rescanned for depth. A “V” logomark, inspired by a kaleidoscope shape and set in Owners Bold via linocut, adds tactile character. The CMYK palette is a nod to print layering and the showcase title, while Swiss design grids provide a dynamic structure.

PROMOTIONAL POSTERS

WELCOME POSTER

WAYFINDING POSTERS

BUSINESS CARD

NAME BADGE

NAME TENT

MERCH MOCKUPS

HORIZONTAL LOGO

VERTICAL LOGO

HORIZONTAL LOGO

BRAND MARK

VERTICAL LOGO