SOFTWARE & TOOLS

  • PHOTOSHOP

  • INDESIGN

  • ILLUSTRATOR

  • LINOCUT

  • SCANNER (rescanned elements)

DELIVERABLES

  • VANTA logomark and wordmark

  • Poster designs

  • CMYK texture set

  • Visual system (colour palette, typography)

  • Supporting assets (for social media, motion, and print if applicable)

PROBLEM STATEMENT

To create a cohesive visual identity system that symbolizes the graduating students using kaleidoscopic forms and Swiss design structure.

PROCESS

FINAL SOLUTION

GRAPHIC TOOLBOX

GRAD SHOWCASE

Team members: Kimia Kordestani & Alexa Flikkema

For the 2025 Grad Showcase "VANTA," an identity was developed around a kaleidoscope concept. Eighteen hand-made textures represent each graduate, layered in cyan, magenta, and yellow motifs. These were combined, printed, distressed, and rescanned for depth. A “V” logomark, inspired by a kaleidoscope shape and set in Owners Bold via linocut, adds tactile character. The CMYK palette is a nod to print layering and the showcase title, while Swiss design grids provide a dynamic structure.

PROMOTIONAL POSTERS

WELCOME POSTER

WAYFINDING POSTERS

WAYFINDING

WAYFINDING

BUSINESS CARD

NAME BADGE

NAME TENT

MERCH MOCKUPS

HORIZONTAL LOGO

VERTICAL LOGO

HORIZONTAL LOGO

BRAND MARK

VERTICAL LOGO

GRAD SHOWCASE

Team members:

Kimia Kordestani & Alexa Flikkema

Team members:

Kimia Kordestani & Alexa Flikkema

Team members:

Kimia Kordestani & Alexa Flikkema

For the 2025 Grad Showcase "VANTA," an identity was developed around a kaleidoscope concept. Eighteen hand-made textures represent each graduate, layered in cyan, magenta, and yellow motifs. These were combined, printed, distressed, and rescanned for depth. A “V” logomark, inspired by a kaleidoscope shape and set in Owners Bold via linocut, adds tactile character. The CMYK palette is a nod to print layering and the showcase title, while Swiss design grids provide a dynamic structure.